MTRL is Alan Tipp + Gamal Prather
We are object architects + brand collaborators who engineer remarkable experiences
We create tangible, intentional, relatable objects for the curious-minded
We provide technological solutions for brands who push the boundaries of innovation
We commercialize disruptive products with functionally-differentiated aesthetics
Alan Tipp
Nebraska native, Alan Tipp is an innovation consultant at ATIPPICAL commercializing on-trend everyday-carry accessory items for individuals, start-ups and Fortune 500 companies alike.
His experience and deep understanding of design, manufacturing process, concept development and best path to market strategies give him a fully rounded understanding for what it takes to bring product ideas to life.
Alan's clients are some of the biggest leaders in their markets including the United States and Asia and he has helped them build iconic products that bring measured return on investment.
Gamal Prather
With a passion for problem solving, L.A.-based designer, Gamal Prather, loves the iterative process of design between 2D and 3D.
His experience extends to brands in various industries and at different scales, including multi-nationals and start-ups as well as individual inventors.
His sweet spot is helping to communicate the intention and purpose of an idea using his creativity.
Gamal is the Minister of Culture + Design Steward at The Original Article.
